Blog
McDonald’s addressing its millennial problem?
While perusing the internet last week I came across a new online ad campaign from McDonald’s featuring Grant Imahara (formerly of Myth Busters). McDonald’s has
Kevin Adelsberger
The Adelsberger Marketing Blog
Blog
4 Take-Aways from Taylor Swift’s album release
Taylor Switch just sold 1.287 million albums. That is the most albums sold in one week since 2002 when Eminem released “The Eminem Show” featuring
Kevin Adelsberger
Blog
What is holistic marketing?
While guest teaching a class with a client at the University of Memphis-Lambuth campus last week I made the following statement: “As a marketer I
Kevin Adelsberger
Blog
Customer* Spotlight: Madison Co CASA
Customer is not the right word here because all the work for I do for Madison County CASA is done pro bono. (Which I have
Kevin Adelsberger
Blog
Instagram gains in popularity with Teens and Facebook drops
Last year someone told me that Facebook was dead because teenagers are not using it anymore. I proceeded to argue with my then boss that
Kevin Adelsberger
Blog
Facebook Local Awareness
Facebook is flexing it’s big data muscles again by introducing Facebook Local Awareness. Facebook is now using your location to sell ads. Nothing new right?
Kevin Adelsberger