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How do people learn about new products?
How do people learn about new products? Guess what? Word of Mouth still reigns supreme! In a new great chart from Marketing Charts, the reasons
Kevin Adelsberger
The Adelsberger Marketing Blog
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People love free shipping emails and other tips!
Marketing Charts recently released a great chart documenting what types of communicates lead to customer purchases. This is extremely helpful if you offer a product.
Kevin Adelsberger
Blog
Facebook’s 20% Rule
Facebook’s 20% ad rule is terrible! I know this is nothing new but I have seemingly only recently starting running into this problem. The first time
Kevin Adelsberger
Blog
A Lesson from a sidewalk
This week I had an appointment on my alma mater’s campus. It was nice to walk around a place that was so meaningful to my
Kevin Adelsberger
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Arby’s Twitter Parody
Arby’s is getting some interest twitter traffic recently. While reading one of my favorite blogs last weekend, Another Week Ends by Mockingbird , I followed a
Kevin Adelsberger
Blog
Improving Efficiency & Not Angering Customers
Frequently when companies improve their efficiency they end up angering customers because they hurt the customer experience. Today’s blog comes from an experience I had this
Kevin Adelsberger