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Building Authenticity
Authenticity is something that seems to be in short supply these days in our culture. People love to lie and marketers have a lot to
Kevin Adelsberger
The Adelsberger Marketing Blog
Blog
Social Media Win or Fail: Lagavulin Scotch
This month on Social Media Win or Fail: Lagavulin Scotch This was a huge win for Lagavulin Scotch: Why was this a win? It was a
Kevin Adelsberger
Blog
Are you making videos yet?
If not, why not? Video is the hottest thing in marketing right now! This chart from Marketing Charts shows that most marketers put video at
Kevin Adelsberger
Blog
Good Experiences spread!
We have all heard it said that the best marketing is word of mouth. From a marketing perspective, it is the absolute best way to
Kevin Adelsberger
Blog
Social Media #Win or #Fail: Gillette
This month in social media #win or #fail: Gillette Razors. I am classifying it is as a #FAIL (But Gillette if you are reading this
Kevin Adelsberger
Blog
A pound of cure in a bad customer experience (Pt. 2)
In a pervious post I looked at what an Ounce of Prevention might look like in preventing a bad customer experience. (You can read
Kevin Adelsberger